Manifesto
It always seems impossible until it’s done.
- Creativity takes courage.
- Play is our gateway to creativity.
- Quality is either there or it is not, and if it is not there, we have lost time.
- The way we do anything is the way we do everything.
- If we're aiming to create works that are exceptional, most rules don't apply. Average is nothing to aspire to.
- Whatever we concentrate on, we get.
- We are programmed to question authority.
- Build the future, rather than defaulting into it.
- Use every interaction as an opportunity for learning; if it isn't, let go.
- Don't stop even at greatness. Venture beyond.